The North Face

As Lead Print Designer for The North Face's Sportswear category- the largest in the company- I directed the seasonal print direction for both men's and women's garments. This Spring '19 collection was deeply inspired by the unique flora and fauna of the American Southwest, particularly Joshua Tree. Below are some of my favorite prints from this campaign, showcasing how the creative vision translated into unique apparel.

Desert Floral Print

Created as a bold, conversational print. Inspired by barrel cacti found in the American southwest, this print was applied on apparel & equipment. Digital illustration.

Joshua Tree Print

A print featuring a Joshua Tree as well as other flora and elements found in that area. This print was designed as a statement, conversational piece. It was applied on apparel. Digital illustration.

Beavertail Floral Print

A print inspired by the flowers that bloom on Beavertail Cacti. The objective of this print was to read more textural. Created in several colorways, this print was applied on apparel. Digital illustration.